How We Use Information

Developing a better site
Part of creating an extraordinary and lasting experience for our customers is to use the information you provide to help us better understand what you want from our site. To make improvements to our site, we may gather technical and demographic information that helps show how customers use the site. For example, we might do research to determine which areas are accessed most frequently.

Looking at Customer Trends: We compile information from thousands of customer visits and analyse it as a whole. This kind of study focuses on identifying trends among many visitors to our site rather than analysing information about any individual customer.

Online Surveys: We use the feedback that you share with us in our surveys to develop a better site. We do not obtain personal data unless you choose to provide such information. Bose does not sell this information to any outside organisation. BOSE may share this information - which has been made anonymous - with outside research firms to help compile and analyse the results in a confidential way.

Customising your visit
We may use information from your visit to help improve your next visit to our site. This could involve recommending accessories for your BOSE® system or providing information about expanding your audio system into other rooms. The goal is to provide you with what you want as quickly and easily as possible.

Cookies
We use an application called a "cookie" to improve your shopping experience. A cookie is an element of data that allows us to recognise you and provide information you need to make it easier to use our site.

We use temporary session cookies on all of our secure pages to assign and store a session ID to you so that you can move uninterrupted between the areas of our site. This session ID is also used for internal reporting purposes. It is not personally identifiable to you, and this type of cookie does not leave any retrievable information on your hard drive.

You can always set your browser to notify you when you receive a cookie, allowing you to decide whether or not to accept it. At no time can the cookie read any information from your hard drive, and you can remove it from your machine at any time.

If you are concerned about having cookies on your computer, follow the directions below to receive a prompt whenever a cookie is sent to your computer:

Microsoft® Internet Explorer users
Choose "Start" on your desktop taskbar, then "Settings" and "Control Panel." Double-click on the "Internet Options" (or "Internet") icon, select the "Security" tab and then click on the "Custom Level" button. Then scroll down to "Allow cookies that are stored on your computer" and choose the "Prompt" option. Then click on the "Ok" button twice.

Netscape® Navigator users
Choose "Preferences" from the "Edit" menu and select "Advanced" from the list of categories, and "Warn me before accepting a cookie" within the "Cookies" section.

Email sent to us
Email communications sent to Bose help us support customer relationships. The information you provide allows us to fully answer your questions.

Email sent to you
After you place an order on our site, you will receive an email confirmation and, in most cases, an email with package tracking information. You will receive these emails only if you have provided your email address during checkout or when registering.

Only in cases where you have given us your express consent, we shall be happy to send you emails about new BOSE® products and special promotions. You may always unsubscribe from our email list, even after you have rendered your consent that we may send you emails about new BOSE® products and special promotions. In case that you decide to unsubscribe from our email list, there are two methods to unsubscribe from our email list.

1. Use the link included in the email to unsubscribe from the list.
2. If you are a registered user, you may Sign In to My Profile and update your email subscriptions on the communication preferences page. 

Please Note: You can still retain your profile on this website, even if you elect to opt out of emails.