Online Privacy

BOSE realises that privacy and security are primary concerns to online customers. We utilise a variety of measures to maintain the integrity of personal data, including encryption technology to facilitate the transmission of your information on all our secure web pages. Our online shopping area is designed to let you express your preference for the privacy of your credit card information, name, mailing address, email address and any other personal data you share with us.

Information – which has been made anonymous – may be shared with other reputable companies (“third parties”) for order research, analysis and marketing. For example, aggregate forms of information – which has been made anonymous – may be submitted to third parties for market studies, advertising and demographic reports. Only upon your prior express consent which may also be rendered by accepting our Terms and Conditions of Sale, we may share personal data and/or order information that you have given to us with third parties in cases that we have entrusted any third party with processing your order or parts thereof. Beyond this, Bose will not provide any third party with your personal data. 

Disclosure of personal information
In general we ask for information needed to support your customer relationship with Bose. This information is used to create a better shopping experience for you and may also be used to help us develop better products and improve services in different areas, such as order fulfillment or billing. We also analyse customer information in aggregate form - that is, we collect information about thousands of site visits and analyse it as a whole.

When you create a profile on this website, we ask for your name, email address and a password. After setting up your profile, you have the option of creating a personal My Profile address book to save your shipping address. We use this information to fulfill your orders. Only in cases where you expressly agree to, we may share your name and address with other companies whose products we think may interest you. Only upon your express consent we also may contact you by phone or mail regarding new products and services from Bose.

You always have the right to express your preferences as to how Bose or the third parties mentioned above use your Bose profile information to communicate with you. To separate your personal information from our records or limit the way we contact you in the future, please sign in to My Profile and update your Customer Communication Preferences.

Please be advised that we may disclose specific information if required by law. This Privacy Policy is governed exclusively under the law of that European Union country where you, the customer, have your residence, or, if your residence is in Switzerland or Norway, this policy is governed exclusively under Swiss respectively Norwegian law.